REI Holiday Sale 2026: the deals, dates and codes to know
REI's biggest sale of the season is live through November 23. Here's how to get the most out of it.
Updated November 13, 2026: the Holiday Sale is live. I'll keep this page updated through Cyber Week and the last-minute shipping deadlines.
REI's biggest sale of the season is on. From November 13 through November 23, the Holiday Sale brings up to 25% off more than 3,000 styles, plus the member coupon that makes this the smartest time of year to buy one big-ticket piece of gear.
This article is part of our holiday partnership with REI Co-op.
If you purchase through links in this article, we may earn a small affiliate commission.
The REI Holiday Sale at a glance
- Dates: November 13 to 23, 2026
- The headline: up to 25% off more than 3,000 styles sitewide
- The member deal: REI Co-op members save 20% on one full-price item and an extra 20% off one REI Outlet item with code HOLIDAY2026
- Outlet flash window: November 17 to 19 only, select REI Outlet items are up to 60% off, and members get an extra 20% off one item with the same HOLIDAY2026 code
- Opening weekend (November 13 to 15): REI Co-op Trailmade Snap Fleece and First Chair GTX jackets and bibs are 40% off, dropping to 25% from November 16.
- Free shipping for members: no minimum order. Everyone else needs to spend $100.
Not a member yet? The one-time $30 membership pays for itself inside this sale: 20% off a single full-price jacket or pair of boots is usually worth more than $30 on its own, and the membership lasts a lifetime.
My REI membership benefits guide covers everything else it includes.
REI membership benefits 2026: is the $30 Co-op worth it?
What REI Co-op members get for a one-time $30, and the bonus card offer running right now.
Alastair Dixon
How to use the HOLIDAY2026 member code
Put one eligible full-price item and one REI Outlet item in your cart, then enter HOLIDAY2026 in the Review and Pay section of checkout. The 20% comes off each.
Two tips from years of shopping these sales:
- Spend the full-price coupon on the most expensive eligible item you actually want. The percentage is fixed, so the dollar savings scale with the price tag.
- Exclusions apply, and they usually hit the brands that never discount (For exclusions, visit REI.com/coupon for details.). If the code won't apply at checkout, that's why, so have a second choice ready.
What I'd put the member coupon toward
These are picks from my REI gift guide that make ideal coupon targets, since they rarely go on sale otherwise:
- Hoka Clifton 11 road-running shoes, $155: the daily trainer I recommend most, and 20% off a brand-new Hoka is rare.
- COROS PACE 4 GPS watch, $249: my favorite value running watch, with class-leading battery life.
- Patagonia Nano Puff insulated jacket, $229: the packable layer every hiker wants, and a big-ticket coupon play.
- Patagonia Torrentshell 3L rain jacket, $189: one of the most trusted rain shells there is.
- Smartwool Classic Thermal Merino crew base layer, $125: the cold-weather layer that gets worn all winter.
- REI Co-op Kids' Overnight Bundle, $159: sleeping bag, pad and duffel in one, the best family value in the sale window.
For the full 21-pick list by recipient, head to the best REI gifts guide.
Don't sleep on the Outlet
Alongside the sale, REI Outlet's gift deals run up to 40% off through the end of the year, with a dedicated Outlet stocking stuffers page that's ideal for the small gifts.
And remember the flash window: November 17 to 19, select Outlet items hit up to 60% off, stacking with the member code on one item. That three-day stretch is where the deepest prices of the whole season live.
Does REI have a Black Friday sale?
No, and that's on purpose. REI closes all its stores on Black Friday (November 27 this year) for Opt Outside, the Co-op's long-running tradition of encouraging everyone, employees included, to spend the day outdoors instead of shopping.
The practical takeaway: don't wait for Black Friday expecting REI's prices to drop further. The Holiday Sale ending November 23 and the Cyber Week sale that follows are where the deals are, with Black Friday itself the quiet day in between.
When is REI's Cyber Monday sale?
REI runs a Cyber Week event starting the weekend after Thanksgiving. I'll update this page with the dates, deals and member code as soon as they're announced, so check back, or grab the newsletter below and I'll send word.
Last-minute shopping deadlines
Closer to the holidays, REI runs a Last Minute Gifts event with shipping-deadline deals. I'll add the details here in December. If you're ever truly out of time, REI e-gift cards arrive instantly.
REI Holiday Sale FAQs
When is the REI Holiday Sale 2026?
November 13 to 23, 2026, with a deeper Outlet flash window from November 17 to 19.
What is the REI Holiday Sale member code?
HOLIDAY2026. Members get 20% off one eligible full-price item and an extra 20% off one REI Outlet item. Enter it in the Review and Pay section of checkout.
Is REI open on Black Friday?
No. REI stores close on Black Friday for Opt Outside, and the Co-op encourages everyone to spend the day outdoors. Rei.com stays online, but the big promotions bracket the day rather than landing on it.
Do I need an REI membership for the sale?
The up-to-25%-off pricing is open to everyone. The HOLIDAY2026 code is members only, and the $30 lifetime membership usually pays for itself on the first coupon use.
REI offers: discounts are based on original prices. Selection varies by location. While supplies last. Outlet offers: discount based on comparative value. Online only. While supplies last.
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