Advertise with Trail & Kale
Trail & Kale is an online magazine dedicated to crafting reviews, stories, and guides about the best gear, healthy food, and life outdoors.
We work with brands who build useful, well designed products for people who live outside more, think a little deeper, and prefer honest context over hype.
Best fit: outdoor and travel gear, hiking and camping essentials, functional wellness and nutrition, dog gear, recovery tools, and products that quietly support an active life.
Quick links
Media Kit
Website, YouTube, newsletter advertising rates, and audience insights:
Media Kit/rates for short form video across TikTok, Instagram, and YouTube Shorts, spanning both of our publications:
Contact us
Our audience
Trail & Kale is for active, outdoors minded people who care about living well, physically, mentally, and intentionally, and who want grounded guidance on the gear, food, and habits that support that lifestyle.
They're typically:
- Outdoors first and movement positive (hike, trail run, walk, camp, travel, explore weekends)
- Health aware without being extreme (energy, sleep, hydration, recovery, daily routines)
- Thoughtful consumers who buy fewer things, but better ones
- Drawn to calm, reflective writing rather than over-stimulation
Most arrive from a search, already deciding what to buy.
Ways to work with us
What each option involves, and what it costs, is in the media kit. Here's how to work out which one you want. If you have something specific in mind that isn't listed, tell us anyway, we're open to campaign ideas.
Expedited review. For launches with a date attached, and brands who want one product covered properly rather than mentioned in five places.
Brand or product feature. For new product overviews, brand introductions, and evergreen guides where context matters more than hype.
Sponsored article. For brands that want consistent visibility next to high intent, help me decide content. Nutrition, recovery, outdoor essentials, training and wellness tools.
Gift list placement. For seasonal and festive campaigns, on our category gift lists or a dedicated list built around your range.
Sitewide ad placement. For highly relevant brands who can offer our readers a discount worth clicking for.
Review whitelisting. For brands already running paid social who want a credible third party page to send that traffic to.
Newsletter placement. For campaigns that need a push on a specific day.
Short form video partnerships. For products that recur naturally in our content, or for a single launch you want to land properly. Rates are in the Creator Partnerships kit.
Not sure which fits? Email us what you're promoting and we'll tell you honestly what we'd suggest, including if the answer is nothing right now.
Notes on working with us
We're not trying to manufacture hype. We're genuinely trying to help the right person buy the right thing, with fewer regrets. That's core to why we've worked as an online magazine since being founded in 2014.
So our content tends to focus on:
- Who it's for, and who it isn't
- The real life use cases
- What changes after you've used it for a while, if anything
- Practical guidance that makes the product make sense in someone's day to day
How the process works
- Fit check. You share what you're promoting, your timing, and your goal, and we'll look at whether it's right for our platform and audience. We can also put together custom proposals, and cross promotion across both publications (alastairrunning.com) with discounts.
- Angle and outline. We agree on the direction before we create anything.
- Create and fact check. You can confirm specs and claims for accuracy.
- Publish and share. We can then discuss follow up content, whitelisting, or an ongoing partnership if it performs.
A quick note on integrity
Trail & Kale works because readers trust us. Sponsored content is disclosed, and we keep the writing grounded and useful.
If you're looking for influencer style scripts, or a guarantee that we'll say anything, we aren't the right fit for you. We are in this for the long term; your success becomes our success.
Ready to collaborate?
Email us at hello@trailandkale.com with:
- your product and campaign launch date, if relevant
- who it's for
- what you want the campaign to achieve (brand strengthening, awareness, SEO, sales, signups)
- which option you're considering, and your budget and priorities if you'd like a custom proposal