Bogg Bag Review: The $90 Tote Bag That’s Worth Every Cent

Finding a bag that can handle the chaos of beach trips, picnics, or family outings while looking stylish isn’t easy. That’s where the Bogg Bag Original steps in; it’s a structured, waterproof tote that’s all about blending utility with vibrant design.

But at $90, is it really worth it? I put the bag to the test, and here’s everything you need to know before deciding if it deserves a spot in your family life.

Key specifications

• Price: $90 at Boggbag.com / Amazon.com
• Material: Durable, waterproof, and wipeable EVA material
• Capacity: Large enough for towels, snacks, toys, and even coolers
• Features: Rigid sides, flat bottom, vibrant colors, and optional accessories like a wine tote, beauty organizer, cooler insert, and more
• Best For: Beach days, picnics, grocery runs, and family outings

What makes it special and why it’s the next big thing in stylish utility bags

The Bogg Bag isn’t your typical canvas tote, as the price tag might suggest; one of the key features that makes it unique, is its unwavering structure!

Unlike flimsy bags that collapse or tip over when loading (or while loaded), this tote remains upright, keeping everything visible and easily accessible.

Then there’s its versatility; from sandy beaches to grocery store runs, this bag can tackle it all. It’s waterproof, easy to clean, and large enough to replace several smaller bags. Throw in its huge range of bold, eye-catching colors, and you’ve got a bag that’s as much a statement piece as it is functional.

Accessories like the cooler insert and zip pouches are really useful addons for families—especially when it comes to carrying food or organizing smaller essentials. That said, these extras come at an additional cost, which can push the already premium price higher.

What’s good

The Bogg Bag’s spacious interior is ideal for families – it comfortably holds towels, book, water bottle, iPad, snacks, toys, and even a cooler bag. For solo trips, it’s roomy enough to carry everything you need in one place, eliminating the need for multiple bags.

Bogg Bags are made from sturdy, wipeable EVA (ethylene vinyl acetate) material, the same material used in Crocs shoes. It thrives in wet, messy environments, sand shakes off easily, and spills wipe clean in seconds. This low-maintenance aspect is a major win for beachgoers and parents – it’s probably why it was originally popular among families and suburban parents.

Accessories like a beauty organizer and cooler insert enhance its practicality if you plan to use it in that way. I also really like the flat bottom and rigid sides because it means that the bag never topples, no matter how much you pack.

It’s one less thing to worry about when juggling kids or multitasking during outings – if you know, you know…

It also has a tire like tread pattern on the bottom which gives it grip – a nice touch that I think looks good too.

The banana color option I have, means I’m able to quickly spot my bag easily too – something that I didn’t think was a problem until I realised I had solved it. For families, this is a bonus since everyone knows where the essentials are.

The handles also stay rigid in either a downward or upward position which makes them easy to grab.

Things to note

• The cost adds up: At $90, the Bogg Bag is an investment. Add accessories like the cooler insert or cup holder, and the price can feel steep, especially compared to cheaper alternatives but I do feel like this is a unique product not offered elsewhere.
• Bulky when empty: The rigid structure that makes it great for organization also means it doesn’t fold or collapse. This makes storage a challenge, especially in smaller spaces or car trunks packed with other gear but I just use it to store things in when not in use, like my Rumpl, and other outdoor gear like quick-dry towels for example.
• Can get heavy when fully loaded: While lightweight on its own, the Bogg Bag Original (the large one that I have) can get hefty once packed to capacity if you pack a lot of liquids or heavy things in there. This might be a drawback if you’re carrying it long distances.

My verdict

The Bogg Bag Original is undeniably practical and durable, designed for people who need a reliable workhorse for busy days out with the family. It’s ideal as a utility bag, for organization, and easy maintenance, making it one of my top picks for families and outdoor enthusiasts.

If you value functionality and durability, and the higher price tag doesn’t phase you – the Bogg Bag is a solid investment.

Would the Bogg Bag fit into your life? Or have you got one already? Let me know in the comments, and don’t forget to subscribe to my newsletter and Youtube channel for more honest reviews like this.