When a towel becomes more than just something to dry off with, you know the collab got it right.
The new TENŌRE x Slowtide Driftweave Towel is a laid-back essential with unmistakable west-coast DNA.
TENŌRE’s iconic floral lei motif meets Slowtide’s premium materials and craftsmanship in a design that feels as at home on a surfboard as it does thrown across the foot of your bed.
This towel is about comfort, sure. But it’s also about community, quality, and that low-key confidence you get from owning something that looks great, and just works.
What makes it different
Unlike your average beach towel, the Lei Driftweave Towel is built for repeated use, travel, and style:
- Double-layered gauzy cotton that’s soft from day one
- Pre-washed for that relaxed, already-loved feel
- Quick-drying and sand-resistant, so it won’t stay soggy after your last dip
- Lightweight and packable for weekend surf trips or everyday home lounging
- $54, and it only gets better with time
There’s no gimmick here, just considered design and clean construction. It’s a towel that dries fast, feels great, and holds up to the lifestyle it was built for.
A shared ethos
Both brands bring more than their logos to the table.
TENŌRE, known for its “Highest Of The Ordinary” philosophy, focuses on connecting people through community-minded products that elevate the everyday.
Slowtide, with roots in premium quick drying towels and textiles, backs that ethos with quality manufacturing and functional design that serves the way people actually live.
This collab feels like a natural extension of both brands, practical, intentional, and quietly expressive. Available now at tenore.com