Trail & Kale is an online magazine dedicated to crafting reviews, stories, and guides about the best gear, healthy food, and life outdoors.
We work with brands who build useful, well-designed products for people who live outside more, think a little deeper, and prefer honest context over hype.
Best fit: outdoor and travel gear, hiking/camping essentials, functional wellness and nutrition, dog gear, recovery tools, and products that quietly support an active life.
Quick links
Media Kit
Download our Media Kit with advertising rates and audience insights:
Contact us
Our audience
Trail & Kale is for active, outdoors-minded people who care about living well; physically, mentally, and intentionally, and want grounded guidance on the gear, food, and habits that support that lifestyle.
They’re typically:
- Outdoors-first and movement-positive (hike, walk, camp, travel, explore weekends)
- Health-aware without being extreme (energy, sleep, hydration, recovery, daily routines)
- Thoughtful consumers (buy fewer things, but better ones)
- Drawn to calm, reflective writing (signal rather than over-stimulation)
Platform snapshot
Trailandkale.com attracts 1.5M+ annual visitors and generates $3M+ in tracked annual sales for affiliate partners (with additional untracked sales well beyond that).
We publish across our popular Newsletter (10k subscribers), this Website (Monthly trends: 85k page views, 65k active users, 75k sessions), our Instagram (70k followers), and our YouTube Channel (new and growing).
Ways to work with us
Here are a few of the most popular ways in which brands like to partner with us on advertising campaigns but reach out if you have something specific in mind, we are open campaign ideas.
1) Sponsored article (12-month sponsorship) — $2,000
Align your brand, product, or service with informative content by sponsoring evergreen advice articles across our verticals. This is a minimum 12-month sponsorship, and products/services need to be approved, and deemed worthy by us.
Good fit for: brands that want consistent visibility next to high-intent, “help me decide” content (nutrition, recovery, outdoor essentials, training/wellness tools, etc.). See Media Kit for examples.
2) Brand / product feature — $2,000
A custom, SEO-optimized article featuring your brand or product. Includes a natural do-follow link for SEO.
Good fit for: new product overviews, brand introductions, and evergreen guides where context matters more than hype. See Media Kit for examples.
3) Gift list placements — $1,000
Placement of your product on our category, seasonal, and festive gift lists. See Media Kit for examples.
Notes on working with us
We’re not trying to manufacture hype, we’re genuinely trying to help the right person buy the right thing, with fewer regrets; this is core to why we’ve been so successful as an online magazine, since being founded in 2014.
So our content tends to focus on:
- Who it’s for (and who it isn’t)
- The real-life use cases
- What changes after you’ve used it for a while (if anything)
- Practical guidance that makes the product make sense in someone’s day-to-day
How the process works
- Fit check — you share what you’re promoting, your timing, and your goal and we’ll look whether it’s the right fit for our platform and audience
- Angle + outline — we agree on the direction before we create anything
- Create + fact-check — you can confirm specs/claims for accuracy
- Publish + share — and we can discuss follow-up content partnerships, and advertising whitelisting campaigns. We are in this for the long term; your success becomes our success.
A quick note on integrity
Trail & Kale works because readers trust us. Sponsored content is disclosed, and we keep the writing grounded and useful.
If you’re looking for influencer-style scripts or guaranteed “we’ll say anything”, we aren’t the best fit for you. To reiterate, we are in this for the long term; your success becomes our success.
Ready to collaborate?
Email us at hello@trailandkale.com with:
- your product + campaign launch date (if relevant)
- who it’s for
- what you want our content camaign to achieve (brand strengthening, awareness, SEO, sales, signups)
- which option you’re considering (sponsored article / feature / gift list), we can also put together custom proposals with potential for discounts, if we know your marketing budget and priorities.