Epic Water Filters Pure Pitcher Review

We’ve been testing the Epic Water Filters Pure Pitcher at home for the past month and it’s safe to say—this pitcher is doing a lot more than just making tap water taste better.

With claims like removing up to 99.9% of common tap water contaminants (including PFAS and fluoride), this pitcher sets a high bar for household water filtration.

For us, a water filter needs to do more than just clean—it should also be easy to use, sustainable, and ideally help reduce plastic waste too.

So we put the Pure Pitcher to the test in our daily routine: topping up espresso machines, hydrating post-run, and filling water bowls for Kepler 🐶.

Key specifications

• Price: $79 at Amazon (includes 1 Pure Filter)
• Filter lifespan: ~150 gallons or 3–4 months (depending on use)
• Contaminant removal: Up to 99.9% (includes PFAS, fluoride, lead, chlorine, microplastics, and more)
• Certifications: Independently tested to NSF/ANSI Standards 42, 53, 401, P473
• Material: BPA/BPS-free medical-grade Tritan plastic
• Design: 10-cup capacity | 10” x 6” x 10” | Clear upper reservoir | Flip-top lid | Integrated pouring barrier
• Additional features:
  • Sub-micron filter tech
  • LED countdown timer (90 days)
  • Flip spout for easy pouring
  • Recyclable filter and packaging
  • Lifetime warranty
• Environmental impact: Replaces 1,000+ plastic bottles per filter
• Made in: USA

Performance review

What immediately stands out is just how clean and neutral the water tastes.

There’s zero chlorine aftertaste, no strange odors, and even the slight metallic tinge we occasionally notice in our tap water is completely gone.

It actually encourages us to drink more—something that can be surprisingly hard when your water doesn’t taste very nice.

We appreciate the slow and intentional filtration rate. It’s not as fast as some competitors—but that’s by design, and it lets me know it’s working better than most.

Epic’s filters are gravity-based and dense, with a blend of proprietary media that maximizes contact time for thorough purification.

Depending on how full the upper reservoir is, it can take a while for the water to fully filter into the bottom chamber because the water capacity is pretty large for a pitcher and the filter is doing a very diligent job.

Functionality-wise, the pitcher is thoughtfully designed. It just about fits in the fridge door, and the flip-top lid allows for one-handed refills—though not without a bit of effort.

I’ll explain more on that shortly. The LED filter timer is a major win though, making it super easy to know exactly when to replace your filter—no second-guessing required.

Now for some of the real-world usability quirks we all ran into:

• Refilling is awkward: Holding the pitcher with one hand and flipping the lid open with a thumb feels clumsy. The handle is too far from the blue toggle for levering the lid open, and the jug gets heavy during the filling process. It’s not a huge issue, but ergonomically, it could definitely be improved.

• Spout flap issues: The flap meant to keep dust out doesn’t always open cleanly, which caused the odd spill. We’ve taken to propping it open.
• Lid stability: If there’s still water in the upper reservoir while pouring, the lid can feel loose. A click-in locking mechanism would help here.
• Weight: When full, it’s on the heavier side—especially for anyone with reduced grip strength. If you’re filling it multiple times a day, it can feel a bit cumbersome.
• Cleaning: The built-in filter timer means you shouldn’t submerge the lid in water, making cleaning a little more finicky than other pitchers. A removable timer or fully washable lid would be a more practical design.

Despite these quirks, the filtration quality itself is excellent and I appreciate the high water capacity, even if it does make the pitcher rather heavy to use.

The water tastes noticeably better, and we trust what’s being removed from our local supply. For that reason, we are happily keeping this in our fridge—but we do think some design tweaks would make it even better.

My verdict

The Epic Pure Pitcher really shines in what matters most: clean, safe, and great-tasting water but falls short in some design and ergonomics areas.

The filtration system is reliable, independently tested, and has a big environmental upside by replacing over 1,000 plastic bottles per filter.

If taste, safety, and sustainability are your priorities, this is an excellent filter pitcher for the price of $79 from Amazon, when you look at premium competitors like the LARQ Pitcher, which costs $140, for example.

That said, there’s room to improve ergonomics and ease of use. The filtration is slow (though thorough), and the pitcher itself can be awkward to refill and pour from when full.

For bigger households or those who use filtered water constantly throughout the day, having two smaller pitchers might offer more flexibility but that will certainly cost more money.

I hope you enjoyed this review and found it helpful, if you have any questions at all, please drop them in the comments. -Alastair